You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.
“A thing of beauty is a joy forever,” wrote English poet John Keats in the early 19 th century. Two hundred years later, a thing that enhances your beauty is an even greater joy! New cosmetics, hair and skin care brands are being launched every month, including popular celebrity-owned brands such as Rihanna’s Fenty Beauty, Selena Gomez’s Rare Beauty, and Kim Kardashian’s latest Skkn by Kim, among others. As a result, the meaning of beauty is constantly evolving, with many companies foregrounding inclusivity and naturalness in its conception.
